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![]() The fact that most people do not query search engines on single words such as Books, or Fish, works in your favor. Users are more likely to search for something more specific like Cook Books, or Monk Fish. The first step, then, in choosing the right keywords, is to make them specific. You can also be more specific in your keywords by narrowing down your geographic location. For example, if you're a dentist in Washington, you would be most interested in attracting web site visitors from the Washington area. Washington Internet traffic would also be more likely to visit you, rather than a dentist in another state. So you would be best off picking keywords like: Dentists WA Dentist in Washington WA dentists Washington Dentist You also have an excellent chance at ranking well on keywords that are closely related to the main subject of your site. For example, if your website subject is gourmet foods and culinary arts, you might try targeting related keywords such as Vietnamese cinnamon or Cajun spices. The point is, people looking for these items are probably interested in cooking as well. Furthermore, the competition for these keywords is much less intense than for food, or Cooking. You have a better chance of getting an excellent position using focused and targeted keywords such as these. There are other opportunities as well, such as taking advantage of misspellings. free web site, Web Marketing. marketing book
Businesses on the Internet share a kind of equality that Brick and Mortar businesses do not. When a visitor arrives at a website, they really have no idea how large or small that company may be. In the Brick and Mortar world, it is easy to distinguish between the two--the larger will have the bigger store, flashier advertising, and a more expansive inventory. On the Internet however, small companies can project an uncharacteristically large presence by creating and properly promoting their web sites. While the Brick and Mortar retail world is consolidating and merging towards giant discount oriented retailers, the Internet is teeming with thousands of small, successful companies who might not otherwise be able to compete, or even start-up, in the Brick and Mortar world. marketing book. Web Marketing
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